Introduction from Bread: A History of Bread by A. A. Fischer
Though nowadays an ubiquitous comestible, by historical standards, bread is a modern invention. First conceived by Adam Smith in his treatise The Theory of Moral Sentiments, bread was theorized by Smith to be an economical replacement for Caviar d'Aubergine which, since the early 1600s, had served as a staple for the American working class. (Smith, with surprising prescience, also predicted the decline in popularity of two other common foods of the time: apple pie à la mode, which he correctly identified as too sloppy to eat on lunch break; and the durian, of which he perspicaciously observed enjoyment was merely a social pretense.) The work was considered quixotic in academic circles and received little attention at the time. W. W. Wilson, typically one of Smith's staunchest defenders, wrote on the subject in the January 1760 issue of 'The Ipswich Journal', "Bread? What's this about bread?" Smith...